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Fossil CDG
10 Brands across 3 category types
20 years of Innovative Fashion Technology
10 Brands across 3 category types
When Fossil Group hit the wearables market, it did so with 3 distinct categories:
-Fitness Trackers
-Hybrid Analog Smart Watches
-Display Smart Watches
Various Awards and Patents
20 years of Innovative Fashion Technology
10 Brands across 3 category types
All made possible by a multi branded portfolio partnership in search of disrupting the fashion watch industry
20 years of Innovative Fashion Technology
20 years of Innovative Fashion Technology
20 years of Innovative Fashion Technology
For more information, please visit the Fossil Group Connected Devices page
Segment Introduction: Hybrid Smartwatch
Fossil's Gen 1 Hybrid smartwatches
Fossil Wear OS behind the scenes
Fossil Group Reference ID for use with the MCO
Keyshot composite
Fossil Gen 6 MCO & Concept Development
Fossil Gen 6 Ladies with Qualcomm Marketing
Fossil Gen 6 with Qualcomm Marketing
Collaboration with Razor
Companion App UX/UI
Fossil Group App 5.0 Launch
The first Smartwatch App to support both WearOS and Hybrid Smartwatches
the 5.0 App also features an innovative watch face customization flow for simple pre-set designs for beginners or in-depth design tools for stylistas
Detail driven branded assets for deeper level watch face customization
Simple intuative graphical representation of activity status and goals mirrored on both the device and App
Branded App Portfolio
Horizontal scrolling for shortcuts and wellness checkin
Misfit
Innovative Activity Trackers
Innovative Activity Trackers
Innovative Activity Trackers
Misfits Launch into the wearable space was the beginning of a partnership that grew into an aquisition between this breakthrough brand and Fossil Group
Iconic Branding
Innovative Activity Trackers
Innovative Activity Trackers
As the foundation for a trend of "bow tie" brands, Misfit's iconic branding brought together activity and sophistication
An Ecosystem of Wellness
Innovative Activity Trackers
An Ecosystem of Wellness
My role as creative director, to have Misfit as a lead brand on every generation of smartwatch technology and serve as the reference design for negotiations and agreements across Fossil Group's portfolio. Additionally I worked with the Misfit design team to introduce thoughtful improvements to generations of products, features and apps
Misfit Product: Vapor X
Misfit ID: Vapor X
Misfit CMF: Vapor X
